The worst-kept secret of London’s most stylish men? Wax London.
With stores in Soho, Covent Garden and Spitalfields (as well as a huge online offering, for the non-Southerners), Wax is run with one simple mission in mind: getting men more compliments.
For the guy that needs a little help putting away his thigh-skimming chinos and picking up something more flattering, clean-cut and sharp, Wax London designs with individuals and confidence in mind. Elevating and punching up everyday staples is the brand’s bread and butter.
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Sustainably-minded, Wax London also creates with your conscience taken care of, partnering with sustainable mills and suppliers from around the world. Plus, with family values at its core, Wax’s pieces reflect London’s own diversity and culture, paying homage not just to British heritage, but also to a Mediterranean sensibility and Indian craftsmanship.
But enough about the brand itself. The point is, Wax London is slashing prices by as much as 50 per cent for this summer, and as a menswear expert, I’ve picked out my favourite pieces from the selection. Get involved.
Wax London Corey cotton-linen shirt: Was £135, now £81, waxlondon.com
The Corey shirt is emblematic of everything that Wax does so brilliantly: yes, a blue shirt is a staple in any and every man’s wardrobe, but not like this one. Set apart by its cotton-flax blend, spread collar and embroidered floral detail, this shirt can go everywhere that your more formal counterparts go, but with a little extra panache.
Wax London Malham Linen wide-fit trousers: Was £135, now £94.50, waxlondon.com
Put down your navy chinos and pick up these linen Malham trousers. An effortless but impactful upgrade, the Malham trousers elevate your daily vibe via their looser cut, pure linen construction (nice and breezy amid the upcoming heatwave, FYI) and timeless beige hue.
Wax London Dean graphic print T-shirt: Was £60, now £48, waxlondon.com
Next in line for a revamp, your favourite white T-shirt. Invigorated with a graphic print at the back and crafted from pure cotton with longevity in mind, this is a premium piece that will certainly go the distance in your T-shirt drawer.
Wax London Luca washed jorts: Was £95, now £61.75, waxlondon.com
Bear with me on this one. A lot of millennials fear jorts, but you don’t need to. Endlessly more wearable, Wax London’s Luca jorts needn’t be feared, but embraced. How? Do as they do, and style simply with a boxy T-shirt, tube socks, and a low-top shoe of your choice. Either trainers or loafers work well.
Wax London Didcot seersucker shirt: Was £125, now £87.50, waxlondon.com
The Didcot shirt is a hallmark of Wax London’s collections, being reinvented and revamped season after season. For SS26, Wax returned with the humble Didcot in pure cotton seersucker, finished with tonal doodle embroidery detailing for a playful but wearable finish.
Wax London Park zipped jacket: Was £265, now £145.75, waxlondon.com
Okay, sure, it might not quite feel like the time to be investing in a jacket, especially with temperatures set to climb in the next few days. However, if there’s one thing I’ve learned in my many years as a high-functioning shopaholic, it’s that the summer sale is prime time to cop a layering piece at a hefty discount – and Wax’s Park jacket is certainly no exception.
Wax London Kurt applique shorts: Was £105, now £73.50, waxlondon.com
The secret to feeling confident in shorts? A nice construction and a wide cut. Ticking both those boxes, Wax’s Kurt shorts are punctuated with a multicolour round appliqué design, whilst the elasticated and drawstring waist makes sure that your comfort is covered.
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