Tesco has launched its Christmas advert in the hope that this year will make up for the disappointment of lockdown in 2020.
According to the retailer’s research, almost 90% of the nation admit that nothing will stop them from having a joyful Christmas this year, while 42% claim they’ll appreciate Christmas more than ever.
The ad opens outside of a Tesco store with a lady determined not to let anything – including the forgotten Tesco Finest cranberry sauce - stop her from Christmas dinner with her family, and follows her as she embarks on her journey home.
As she makes the journey, the ad moves between iconic Christmas moments, celebrating merrymakers overcoming anything that is thrown at them, all to the tune of Queen's Don't Stop Me Now.
Alessandra Bellini, Chief Customer Officer at Tesco, said: “We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever.
"Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that. Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.
“This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party - and the nation’s determined spirit that ensures we’ll overcome them all.
"We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. Afterall, this Christmas, nothing’s stopping us.”
