Palace x Reebok: ‘Jonah Hill’ (starts at 00:04) - UK
Jonah Hill is levered unceremoniously into this commercial advertising skateboard apparel Palace’s collaboration with Reebok. A gloriously bad cavalcade of special effects missteps is used to poke fun at celebrity endorsements while cleverly creating one of the most effective and sincere performances you could hope to see.
Production: MPC Creative
Director: Lev Tanju/Stuart Bentley/Stuart Hammond
BT Broadband: ‘Helicopter’ (starts at 02:12) - UK
After his breathless arrival onto the BT Broadband set last time round, Ryan Reynolds takes time out in a comfy chair to introduce the telecom giant’s new Smart Hub. Of course, why give a Hollywood superstar an easy ride when you can mount a spectacle? With a little money left over after acquiring Reynolds, the BT creative team procure a helicopter to showcase the strength of their new gadget’s WiFi signal.
Agency: Abbott Mead Vickers BBDO
Director: Nick Jasenovec
Coca-Cola: ‘Rain’ (starts at 02:46) - US
Typical, eh? On the day you manage to wrangle golfing superstar Jordan Spieth for your advert, Mother Nature throws a wet blanket on proceedings with a torrential downpour. Luckily for Coca-Cola, the soft drink find creativity in confined conditions – namely Jordan Spieth’s trailer. In lieu of a dry practice range, Spieth decides his shelter for the shoot provides ample opportunity to keep his aim in check.
Agency: Wieden + Kennedy (Portland)
Director: Terence Neale
Project Everyone: ‘Wannabe’ (starts at 03:50) - UK
It’s 20 years since The Spice Girls recorded one of the most emblematic songs of the 1990s and – in so doing – added the term ‘Girl Power’ to the vernacular. The song provides the perfect vehicle for a new international movement pressing for positive change when it comes to discrimination against women and girls across the world.
Agency: Project Everyone
Director: M J Delaney
Jason Stone is the editor of David Reviews
