Irish band The Bonny Men have released the captivating new music video 'Earworm'.
Directed by renowned Irish film director Gavin Fitzgerald, and choreographed by Sibeal Davitt, the short film explores the torment of the creative process.
The band's newest video is looking to tell a story through movement, nightmarish imagery and traditional Irish music.
The reel played in this video is Séamus Ennis’s version of Jenny’s Welcome to Charlie and it is the opening track on their recently released third album, The Broken Pledge.
In the video actor and dancer Jade O'Connor plays the role of the creator while her dance ensemble featuring Emily Kilkenny Roddy, Dmitry Vinokurov, Olwyn Lyons and Sibeal Davitt perform movements inspired by animals.
Each dancer embodies a different creature, a frog, crocodile, bird and scorpion while the creator dances herself into a disturbing sleep paralysis where she no longer has control and the movement takes a life of its own.
The project was filmed in Poolbeg Power Station which is to be redeveloped in the near future.
Director Gavin FitzGerald wanted to find an original space and transform it into a creepy abomination.
The Bonny Men are a traditional music band from Dublin comprising of two sets of siblings, Natalie & Maitiú Ó Casaide, Barry & Conor Lyons along with Turlough Chambers, Moss Landman & Adam Whelan.
You can check them out by visiting their Facebook Page here.
