With more access to both information and products, we now have a new brigade of young ‘skinfluencers’, who prefer easy routines with maximum results. Though they still come under the micro category, averaging between 11-15,000 followers, their sticky content, modern aesthetic, and high engagement are attracting the attention of the most established beauty brands.
In this story in The Hindu Weekend, we look at how, with real-life reviews and a passion for skincare that puts the emphasis on ingredients, these youngsters are not impressed by brand status.
