Forget Taylor Swift’s elaborate Sin City-inspired blockbuster, or Beyoncé and Nicki’s bubblegum burger blast – this week’s real video smash comes in the (admittedly sleepier) form of the latest from garage-rock duo Drenge.
Inspired by the rural way of life depicted in Gideon Koppel’s Sleep Furiously, Michelangelo Frammartino’s Le Quattro Volte and Ermanno Olmi’s The Tree of Wooden Clogs, the video for Running Wild is a document of modern farming life, shot in the craggy limestone fells of Throwley Hall Farm on the Derbyshire/Shropshire border. So, light on A-list cameos, heavy on mud and lambs.
Featuring the weather beaten faces of farmers used to working 20-hour days, the exquisitely shot video is directed by Ed Lovelace, co-director of the Edwyn Collins documentary, The Possibilities Are Endless. It showcases the close relationship between animals and the land, a way of life that was more familiar to the brothers when they were growing up in Derbyshire, but is now alien, as they move from city to city and airport to airport.
Watch the video below and let us know your thoughts.
