WATCH: California Gov. Gavin Newsom signs image and likeness bill into law

The state of California is moving forward in its efforts to change amateurism in college sports.

On Monday Gov. Gavin Newsom signed SB 206, the state’s Fair Pay to Play bill, making it state law. The law will allow college athletes to more easily make money off their own name, image, and likeness starting in 2023. Student-athletes also will be allowed to hire agents to find business deals on their behalf.

Newsom discussed the legislation with LeBron James, among other athletes, in a clip shared from the governor’s account.

Colleges reap billions from student athletes but block them from earning a single dollar. That’s a bankrupt model.

I just signed the Fair Play to Pay Act with @KingJames — making CA the first state to allow student athletes to profit off their name, image, and likeness. pic.twitter.com/aWE9OL9r1v

— Gavin Newsom (@GavinNewsom) September 30, 2019

The NCAA issued a statement Monday saying changes should be made to support student-athletes, but those changes should be made through the NCAA.

NCAA statement on Gov. Newsom signing SB 206: https://t.co/laV4aT1Cpo pic.twitter.com/sCOOYZEkJd

— NCAA (@NCAA) September 30, 2019