We've only just crept into November but Halloween now seems like a distant memory with the debut of the first big Christmas advert for this year.
After teasing the ad on Friday, Asda officially unveiled their festive trailer for 2019 to millions of viewers during Saturday night's X Factor Celebrity.
The Christmas ad opens with Tilly, an inquisitive young girl, walking home on a wintery night with her brother Jack. Arriving home, Tilly looks to the sky and spots the Northern lights roaring with colours above her head.
She has a twinkle in her eye, remembering something special her grandfather once told her about Santa’s leftover magic. She begins plotting a way to capture the magic from the sky, settling on a makeshift rod using her grandad’s walking stick with a glass jar on the end – much to her brother’s disbelief.
Tilly is successful in her mission to capture the magic and begins sharing its glow around her town with the help of Jack. To everyone’s delight, a grey village is miraculously turned into a winter wonderland. An ordinary man is transformed to a snowman, the local cat gets an fabulous new jumper, whilst people waiting at the bus stop turn in to gingerbread people and a beautifully decorated Christmas tree sprouts out of the ground – a series of Extra Special Christmas miracles!
Tilly is seen looking deflated as her jar of magic runs out. She has spread so much Christmas joy and excitement and just doesn’t want it to end. Feeling forlorn, she leaves Jack and takes herself up to bed. Her big brother has a brainwave and makes sure there is an extra special surprise for her when she wakes up the following morning.
The advert ii in support of Asda's 'Let's Make Christmas Extra Special Campaign'. Each of the charities eligible to receive Green Token donations from Asda as part of the campaign will receive a special ‘Green Jar’ similar to the one Tilly uses to share the magic in her local community.
The charity that receives the most Green Tokens from Asda customers will receive £1000, whilst runners up will receive £500 each.
Asda will also be distributing hundreds of Local Impact Grants during the Christmas period to further spread the Christmas magic in local communities.
