Liverpool forward Mohamed Salah is the star of a new advert filmed in iconic Merseyside pub The Dovedale Towers.
Salah filmed the advert , for engine oil giant Mobil Super, just hours following Liverpool's 3-0 semi-final defeat to Barcelona in May - a loss the Reds would overturn on a memorable night at Anfield two weeks later.
The Egyptian is shown playing table football in the pub, before performing his popular 'yoga celebration', which he debuted after scoring a rocket against Chelsea earlier this season .
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Salah is then seen setting a number of trends in the ad, with fans flocking to copy his celebration and follow his hairstyle as he becomes a global star.
The 27-year-old has landed a number of commercial deals since establishing himself as one of football's deadliest goalscorers following a £35m move from Roma to Liverpool in 2017.
Salah deleted his social media channels in a publicity stunt for DHL earlier this season, as well as appearing in a Pepsi advert alongside Lionel Messi.
