MAJOR car retailer Arnold Clark is expanding its presence into the world of TV drama, with a multi-million-pound campaign to ensure the brand becomes a household name across the UK.
Already familiar to many Scots motorists, the automotive giant will soon reach a far wider audience as it has partnered with Channel 4 to sponsor all drama and Walter Presents (the station’s video on demand service) content throughout 2021.
Arnold Clark sales director Russell Borrie said: “It is a privilege for our brand to be associated with Channel 4’s groundbreaking drama output.
“We already have a strong brand associated with excellent customer service and fantastic value for money. But we believe this partnership will help take us to a new level and reach more people who could benefit from our outstanding range of automotive services.”
Head of marketing Stephen Millar added: "We’re delighted to start this new relationship with Channel 4, a broadcaster with a reputation for high-quality drama that reflects the diversity in our society."
Rupinder Downie, brand partnerships leader at Channel 4 said: "Drama on 4 and Walter Presents remains a hugely desired sponsorship, winning recognition from viewers and industry alike for our unrivalled content, including the recent Russell T Davies’ It’s A Sin.
"We are thrilled to have teamed up with Arnold Clark – the partnership is a solid fit and provides the perfect platform for the brand to reach our many viewers, especially during this period of huge demand for our drama content."
