Halloween is over, and although we are yet to have Bonfire Night, the first of the Christmas adverts are (drum) rolling in.
Released today, Argos, are embracing their catalogue and the nostalgic tradition of children circling products for their Christmas list.
The advert, which will air tonight on ITV1 and Channel 4, shows a dad discovering his daughter wants a drum kit for Christmas.
He is immediately transported back to his own childhood when the drum kit appears in the kitchen and he begins to play Simple Minds' Don't You Forget About Me along with the television. His kitchen transforms with smoke pouring from the fridge and he cupboards turning into speakers.
The father is soon joined by his daughter after she hears the racket and the pair play the song on stage in front of adoring fans.
Dan Elton, Head of Marketing Communications at Argos, said: “This year we wanted to celebrate a festive tradition that families up and down the country all know and love. The nostalgia of circling your dream gift in the Argos catalogue never goes away and it’s still going strong in today’s tech-obsessed world.
“Argos is one of the UK’s biggest online retailers but the feeling of turning the pages of the catalogue is something our customers love and sets us apart from everyone else. Whether you shop by smartphone on your commute, pop in-store to browse the latest products or love to pore over the catalogue in the comfort of your home, Argos is the place to fulfil your Christmas dreams.”
Viewers will see the advert on television tonight during Coronation Street and again during Gogglebox.
Yan Elliott, Executive Creative Director, The&Partnership, said: “The year is one big drum roll to Christmas. Here, Argos have delivered the crescendo. We hope that families, up and down the UK, will not only love the campaign, but will be inspired to revisit this Christmas tradition.”
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