A Target shopper warned against buying the store’s branded products after a woman’s experiment exposed the truth behind Good & Gather. In a viral clip, Janelle (@janellenichole) shared how shoppers were “wasting their money” if they were buying from the Target-owned brand.
“So the whole time you thought you were saving money by buying the store brand, but turns out Good & Gather was a waste of your money,” Janelle begins in her TikTok. She shares how a woman who loves to save money conducted an unofficial experiment and shared her findings on AllRecipes. Janelle thanks the Target boycott for allowing the woman to voice her opinions about how Good & Gather butter is the “worst.” Many shoppers are currently boycotting Target after it rolled back diversity, equity, and inclusion policies.
Not all butter is created equal
In the clip, Janelle refers to writer Ashia Aubourg’s May post titled, “I Tried Nearly 30 Brands of Butter—This One Isn’t Worth Your Money.” As you can guess, her verdict revealed Good & Gather’s butter was the one that continuously underperformed.
“Apparently, Target was trash,” Janelle says of Aubourg’s results. “Good & Gather was trash.”
In Auborg’s post, she describes the Target-branded salted butter as packing “an overwhelming salinity that completely masks its otherwise bland flavor.”
“Spread it on warm bread, and you’ll notice a greasy, pasty film lingering unpleasantly on the palate,” Aubourg writes.
What do folks have to say about Target Good & Gather?
Several of Janell’s viewers thought Aubourg’s results came as no surprise. Fans of the Good & Gather line were few and far between in the comments section.
“I tried the G & G mash potatoes once,” one user wrote. “I couldn’t believe how bad they tasted, tried a couple more products and that forever turned me off to buying that brand.”
Another user claiming to be an employee shared their own experience on the brand.
“Alleged T*rget employee here, yes it is trash!” they said. “A lot of it also uses PCR (post consumer recycled) cardboard which is more expensive but more flimsy… it’s known for arriving off the truck already damaged or not as durable packaging. Some things are worth it like the pasta/alfredo sauce but that’s just a fraction.”
Others were wary of buying groceries from the retailer altogether.
“Buying groceries at target is like buying snacks from the random food aisle at TJ MAXX,” a top comment read.
This led to Janelle replying, “No it’s not, how old are you? We used to have super target so it was like a huuuuuuuge grocery store in target and that got us used to it. Some still have a grocery store but it’s not huge like it was before.”
Another echoed, “Groceries from Target always seemed like Russian roulette to me. Their grocery turnover is not as much as actual grocery stores imo.”
@janellenichole Another reason to be done with Target if you needed one! #target #boycott ♬ original sound – Janelle Nichole
So, which butter is best?
While Aubourg did not reveal which butter made the top of her list, another writer on AllRecipes did. The outlet interviewed 7 chefs to name the best store-bought butter. The winner? Kerrygold Pure Irish Butter.
The Mary Sue reached out to Janelle and Target via email.
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