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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Washington Post to run front page ads

It may be no big deal here in Britain - but the fact that the Washington Post is to carry front page adverts is news in the United States.

Starting from Sunday, the Post will run a display ad on the bottom of page one. As Wendy Evans, the Post's vice president of advertising, points out: "It's not new in the industry, but new to us."

The Post follows similar initiatives at the Wall Street Journal, Los Angeles Times, and the New York Times.

All US papers are facing up to the reality of falling revenues and plunging profits.

Source: Yahoo! News/HuffPo

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