The Washington Post has taken a bold decision by launching a new web section that links readers to the best of political coverage, including that carried by rival newspapers. The idea behind the political browser is to brief political junkies on the top "must reads" of the day.
Encouraging readers to leave one's own website to find more content was unthinkable not long ago. But traditional news organisations have started breaking down their "walled garden" mentality in the past few years, writes Editor & Publisher. The shift is partly a response to the growing influence of bloggers, who link to items they find interesting regardless of the source.
"Our relationship with readers is changing," said Jim Brady, the site's executive editor. "We're not just about providing readers with terrific journalism from the Washington Post, but access to great journalism, period."
