The Washington Post Co (NYSE: WPO) has made a small acquisition, buying up personalised news site iCurrent, we have confirmed. iCurrent provides its users with a single page of aggregated news based primarily on topics they specify they are interested in; users can update the page to add or remove specific topics and news sources. The company was founded four years ago, although its service only exited a private beta in late January.
Photo by celesteh on Flickr. Some rights reserved
Venturebeat, which first reported the acquisition, says both companies are staying mum on how the Washington Post Co might integrate iCurrent.
A Washington Post representative would only tells us that the company is "excited about the talent and technology iCurrent brings to The Washington Post Company". In its current incarnation, however, it doesn't look as though the Washington Post website has any personalisation features at all - or at least any that I could easily find - so it's possible that some could be introduced.
Financial terms of the deal were not released. iCurrent had raised $3m from Crosslink Capital, according to a profile of the startup in Gigaom last November.
