Police have described the fatal shooting of a man in West Belfast yesterday as a "callous and reckless killing".
Warren Crossan, from the area, was chased by two masked gunmen who fired shots onto the street before fatally wounding the 28-year-old.
Detectives from the PSNI's Major Investigation Team say "to bring firearms onto a residential street in broad daylight simply beggars belief".
Chief Inspector Darren McCartney said: "We have commenced a murder investigation following the brutal, daylight murder of Warren Crossan yesterday afternoon.
"We believe that two masked gunmen chased the victim from the junction of Rodney Parade and St James' Road along Rodney Parade and St Katharine's Road whilst firing a number of shots fatally wounding him.
"This was a callous and reckless killing. To bring firearms onto a residential street in broad daylight simply beggars belief.
"The gunmen did not give any thought to the risk posed to local people in this community when they ran through the streets firing shots, at least one of which struck a vehicle owned by a resident.
"It is too early to speculate on the motive for this callous murder and, over coming days, I will be working to piece together all the information and evidence. Links to organised crime elements have not been ruled out.
"I know the community is in shock but I would appeal to anyone who has information about this appalling murder to bring that forward to the police so that we can remove these dangerous gunmen from the streets.
"I would like to hear from anyone who saw the victim being chased by the two gunmen in the Rodney Drive, St James's Road, Rodney Parade and St Katharines Road areas before the shooting.
"We are interested in Warren's movement prior to the shooting. We know he left his home in the Crumlin area shortly before 11am in a dark metallic blue Skoda Octavia.
"He was next observed parking the vehicle at the family home in Rodney Parade at approximately 12.40pm. We are keen to hear from anyone who saw Warren during this time. Any information you can provide no matter how trivial, could be important and help us in solving the murder.
"I am aware the area was busy with pedestrians and motorists so I am asking anyone who may have captured any footage of the incident to please make that available to us also.
"I have made the Major Incident Public Portal available, which can be accessed at https://mipp.police.uk. It can be accessed from any device with internet access and videos and images can be uploaded onto it.
"Anyone with any information about this incident or who may be able to help with our investigation, is asked to call us on the non-emergency number 101, or submit a report online using our non-emergency reporting form via http://www.psni.police.uk/makeareport/.
"You can also contact Crimestoppers anonymously on 0800 555 111 or online at http://crimestoppers-uk.org/."
