"The most-read webloggers aren't necessarily the ones with the most original ideas, say researchers at Hewlett-Packard Labs. Using newly developed techniques for graphing the flow of information between blogs, the researchers have discovered that authors of popular blog sites regularly borrow topics from lesser-known bloggers -- and they often do so without attribution," reports Wired News.
"The researchers have incorporated their techniques into a search algorithm they call iRank. Unlike Google's PageRank algorithm, which ranks websites based on overall popularity, the iRank algorithm ranks sites based on how good they are at injecting ideas into the mainstream."
