Warner Bros. Discovery has made the decision to discontinue its MotorTrend+ automotive streaming service. The media conglomerate revealed that MotorTrend+ will be phased out as its content is transitioned to Discovery+ and Max by the end of March. Subscribers of MotorTrend+ will be seamlessly moved to Discovery+'s ad-free plan, maintaining their current subscription rate. However, details on which MotorTrend+ subscribers will not be transferred were not immediately disclosed by WBD representatives.
Current MotorTrend+ subscribers who are eligible for the migration will receive email instructions on how to access Discovery+. Previously, MotorTrend+ subscriptions were priced at $5.99 per month or $54.99 annually. The ad-free version of Discovery+ in the U.S. costs $8.99 per month.
Starting February 23, over 1,000 hours of MotorTrend's programming will be integrated into Discovery+ and Max in the U.S. and Canada. Additional hours of MotorTrend content will continue to be added to both platforms until the end of March, when the MotorTrend+ service will be discontinued.
Despite the closure of MotorTrend+, MotorTrend news, reviews, and shopping tools will remain accessible for free on Warner Bros. Discovery's mobile apps and websites. Notable shows from MotorTrend that will be available on Discovery+ and Max include 'Top Gear America,' 'Roadkill,' 'Texas Metal,' 'Kevin Hart's Muscle Car Crew,' and 'Hot Rod Garage.'
Discovery Communications is restructuring Velocity by forming a new partnership with TEN: The Enthusiast Network. This collaboration will combine the television network with the digital and live-event components of TEN's 20+ automotive brands, such as Motor Trend and Hot Rod.
In conclusion, the closure of MotorTrend+ marks a strategic move by Warner Bros. Discovery to consolidate its automotive content under the Discovery+ and Max platforms, offering subscribers a more streamlined viewing experience.
