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Insider UK
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insider.co.uk

Warm Easter weather helps boost Next sales by 4.5%

Next sales surged by 4.5% in the past three months as the high street fashion brand was buoyed by warm weather over the Easter period and strong online sales growth.

Its retail store sales declined 3.6% over the 13 weeks to April 27, as it continued to be impacted by the pressures on the High Street.

The sales figures were ahead of company forecasts, it said.

Sales during April rose 4.7% as Next was aided by "unusually warm Easter weather", which particularly boosted sales in high street stores.

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Online sales jumped 11.8% over the period, amid the continued shift in shopper behaviour.

Despite the sales growth in first quarter, Next said it expects sales for the next three-month period to show a year-on-year decline due to tough comparable figures.

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