The much-celebrated Make Love Not Warcraft South Park episode has done it - it's walked away with the Emmy award for outstanding animated program (less than one hour). The show, created with the support of World of Warcraft developers Blizzard, represents a milestone in machinima making.
Which reminds me, you can now get Machinima for Dummies, co-written by Hugh Hancock of Strange Company - whose groundbreaking feature film Blood Spell was made using the technology of Neverwinter Nights - and Johnnie Ingram of Machinima.com.