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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Wapping pioneers mobile microsite for advertisers

News Group Newspapers, the division of News International which publishes The Sun, has unveiled a new advertising gimmick. Its mobile microsite, or mobi-site, combines the newspaper and mobile platforms to create smart ads: a key word and text number that appears in an advert enables readers to receive further information from the advertiser. (Via mad.co.uk)

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The Guardian - UK
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