After Celebrity Big Brother and Celebrity Fame Academy, the BBC is lining up Celebrity Apprentice for next year's Comic Relief. But who do you want to see go in the boardroom?
It won't be easy. In his intro to the hit BBC2 show, Sir Alan famously rules out "liars, cheats, bullshitters, schmoozers and arse lickers". Oh, and he's not keen on people who "flash their 34Ds". Are there any celebrities left?
Some sort of business experience is presumably preferable - helping boost tabloid sales by appearing on their front page doesn't count - although anyone with a modicum of business sense might not want to step into Sir Alan's firing line.
As the only man more famous than Sir Alan for handing out TV bollockings, Gordon Ramsay would be good. As would Terry Venables, with whom Sir Alan has more history than the medieval section at the British Library. Jeremy Paxman? And what about a well-known media "celebrity" who knows all about reality TV? Peter Bazelgette, obviously.
Now it's over to you. Oh, and Jordan and Peter Andre don't count.