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The Guardian - UK
The Guardian - UK
Business
Monkey

Want to be a soldier? Take a hard look in the Mirror

If you could hear newsprint, this one would be throbbing to the demi-pop rock rhythms of Status Quo's In The Army Now. Today's Daily Mirror comes with a four-page ad feature supplement on how to "kick start your career in the army", including all the exciting different careers you can have that don't directly involve killing people. There are also interviews with army officers and a quiz to help you find out which role would best suit you. All straightforward enough, except the supplement is very noticeably inserted into the YourLife centre spread – a two-page feature on a grieving family whose son was killed in Afghanistan just before Christmas. "Lovingly stroking her baby bump, proud Elaine looks like any other excited mum-to-be... but her happiness is overshadowed by a wave of grief, as she remembers the one person who will never see her unborn son." Perhaps not exactly the message that the ad department promised when they agreed the promotion.

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