Walmart is betting deep discounts will hook holiday shoppers early, unveiling plans for back-to-back Black Friday sales.
Why it matters: The world's largest retailer's sales calendar often sets the pace for when other chains start dropping their own holiday deals.
The big picture: This holiday season is unfolding against a backdrop of tariff uncertainty and higher costs for imported goods.
- Walmart executives have been talking about how they were preparing for the holidays since spring.
Walmart Black Friday 2025 sale dates
Zoom in: Walmart said it will hold two Black Friday sales events like last year.
- Deals start online at 7pm ET Nov. 13 for Walmart+ members, continuing Nov. 14-16 online and in-stores for all shoppers.
- Deals include a 98-inch TCL QLED TV for $998 (was $1,798) and a Dyson V12 Detect Slim vacuum for $399.99 (was $729).
- The second event starts Nov. 24 at 7pm ET for Walmart+ members. It then expands to online-only from Nov. 25-27 and both online and in stores Nov. 28-30.
Walmart Cyber Monday 2025 sale
For Cyber Monday, Walmart+ members get early access beginning at 7pm ET Nov. 30 for the online-only sale.
- The sale is on Monday, Dec. 1 for all shoppers.
