100s of titles, one news app for just $10 a month.
Latest Business news:
Paying to get paid: Young Zimbabweans trade money, sex for jobs
Experts say a series of monumental economic mistakes has led to acute unemployment and unethical recruitment in Zimbabwe
Read news from The Economist, FT, Bloomberg and more, with one subscription
Learn More
The rise, fall and rebirth of the shopping centre
The decline of bricks-and-mortar retail has been a catastrophe for malls. But landlords and local authorities are trying to ensure…
Sri Lanka defaults on debts for first time
Economists fear Sri Lanka could be first of several, with IMF in talks with Egypt, Tunisia and Pakistan
Meta won't build a dedicated metaverse after all, exec says
Nick Clegg, Meta's president of global affairs, published an 8,000 word essay about metaverse ideals.
Indonesia to lift palm oil ban on Monday amid global price spike
Indonesia will lift its ban on palm oil exports next week, President Joko Widodo said Thursday, relieving pressure on the…
From analysis to good news, read the world’s best news in one place
Recession fears, rising inflation spook global markets
London (AFP) - European and Asian markets took a beating Thursday after Wall Street suffered one of its worst batterings…
Twitter adds warning labels to false Ukraine war posts
San Francisco (AFP) - Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia's war…

Walmart Adds a Unique Taco Bell Menu Item

By Veronika Bondarenko

While fried chicken in the shape of a taco will occasionally pop up in dishes like KFC Singapore's Mac 'N Cheese Kentaco, it was Yum! Brands  (YUM Get Yum! Brands, Inc. Report-owned Taco Bell that truly set off the trend. 

First introduced in 2017, the Naked Chicken Chalupa stands became an immediate favorite among those who'd rather skip the bread and go straight for the meat — and lots of it.

Fans will constantly beg for Taco Bell to bring it back and, occasionally, the Tex-Mex chain obliges them for a brief limited run before pulling it off the menu.

Fried Chicken Tacos At Walmart?

While it's not actually a Taco Bell product, Walmart  (WMT Get Walmart Inc. Report still caught on to the fried chicken taco hype. 

As part of the partnership with the frozen food purveyor Real Good Foods, Walmart has stocked its Crispy Chicken Shell Tacos to 3,500 stores across the country.

Similarly to the Naked Chicken Chalupa, the dish is a taco-piece piece of fried chicken fillet and filled with three varieties of fillng: seasoned beef and cheddar cheese, pulled chicken with cheddar and Monterey Jack cheeses, and shredded chicken with a cheese blend and an avocado tomatillo salsa. 

The product is stored frozen and needs to be reheated in an oven to eat.

Tapping into a few other trends currently sweeping consumers, Walmart also advertises them as low-carb and gluten-free.

In other words, slightly healthier than the Taco Bell version.

Real Good Foods

"These tacos are the result of our collaboration with Walmart where we challenged ourselves to create an item that is craveable and new to the world," Bryan Freeman, executive chairman of The Real Good Food Company, said in a statement. 

"A grain-free, low-carb chicken shell taco was not an easy product design, and I am proud of our talented, dedicated team that worked hard to make this possible."

Exclusivity Is The Way For Big Brands To Go

The Crispy Chicken Shell Tacos are also a product developed exclusively for Walmart.

Buyers won't be able to find them in another store or order them on the Real Good Food Company's site. 

This type of sight is becoming increasingly more common as retailers partner with food companies for exclusive flavors and products. 

Some examples include the mac-and-cheese ice cream that Walmart developed with ice-cream company Van Leeuwen or the taco-flavored jelly beans that Walgreens  (WBA Get Walgreens Boots Alliance Inc Report carried over Easter in partnership with candy company Brach's.

The you-won't-find-it-anywhere-else products are, above all, a way to draw in a consumer who is intrigued by an ice cream with a strange flavor or a nonstandard taco.

"These kinds of promotions pull in shoppers who might not visit these retailers regularly," Julie Ramhold, a consumer analyst at DealNews.com told told TheStreet back in March.  

"And while they're looking for pizza ice cream, they may see other products that turn them into long-term shoppers."

But exclusivity can also come in the form of a regular food product, for example, nut mix or a specific type of frozen dinner. 

That then becomes beloved and keeps bringing back a certain kind of shopper in again and again.

And in 2022, this strategy of building loyalty can prove to be even more effective than lower pricing.

"By having a limited run of these items and only certain stores carrying them, companies can practically guarantee business from interested consumers," Ramhold said.

What is inkl?
The world’s most important news, from 100+ trusted global sources, in one place.
Morning Edition
Your daily
news overview

Morning Edition ensures you start your day well informed.

No paywalls, no clickbait, no ads
Enjoy beautiful reading

Content is only half the story. The world's best news experience is free from distraction: ad-free, clickbait-free, and beautifully designed.

Expert Curation
The news you need to know

Stories are ranked by proprietary algorithms based on importance and curated by real news journalists to ensure that you receive the most important stories as they break.