Wall Street Journal woos women and the young

The Wall Street Journal has launched a promotional campaign aimed at attracting more female and younger readers. At present about a third of the Journal's readers are women, while the average age of readers is 52 years old. New ads, to be run in magazines, newspapers and on websites, will stress that the paper has "a diverse array of content," says Ann Marks, chief operating officer of its owner, Dow Jones. See also this piece by Richard Wray. (Via New York Times)