The Wall Street Journal has added 200,000 paying subscribers via tablets such as the iPad and Kindle, according to Les Hinton, head of the newspaper's publisher, Dow Jones.
He said some 150,000 people have signed up for WSJ's mobile products in the past 12 months alone.
"It's inevitable," Hinton said of the migration to mobile devices. "The issue is balancing out the migration."
Speaking at a lunch for chief executives in Boston, Hinton said he was pleasantly surprised by the growing number of consumers willing to pay for content on tablets.
Doubtless it was good news too for his boss, Rupert Murdoch, and something of a happy 80th birthday gift.
Hinton added: "The actual proliferation of these [devices] is so rapid. What surprised us is that other periodicals than ours (also) seem to be getting good traction".
Subscribers pay $3.99 (£2.49) a week to read the Journal on their tablets. (The figures do not include smart phones, nor do they relate to News Corp's iPad paper, The Daily).
Sources: Reuters/WSJ(paywall)/Boston Herald/AppleInsider
