Crisp brand Walkers is back with its restaurant-inspired ‘Taste Icons’ range containing four new limited-edition flavours to celebrate and support local eateries.
To create the range, the crisp brand selected four local community hero restaurants from around the UK – all with different cuisines – and turned their most popular dishes into snack flavours.
These are: the fragrant Madras Curry inspired by The Radhuni in Edinburgh; classic and crispy Fish and Chips from Yorkshire-based Wetherby Whaler; creamy Thai Green Curry with a hint of zingy spice from Mantra Thai Dining in Newcastle; and flavoursome Chicken Burrito from Yucca in London.
Each new pack of Taste Icons offers a £5 off food code for diners to use at their local restaurants. With 3,000 restaurants to choose from, Walkers is aiming to help crisp-lovers give back and support their favourite local eateries which have played such a vital role in everyone’s lives over the past year or so.
All shoppers need to do is buy a pack, go to www.walkers.co.uk/local and select a participating local restaurant near them. They will then receive a QR code voucher which they can enjoy in any of the restaurants and give back to their local.
Katherine Cook, from Walkers, said: “Walkers is supporting and celebrating local restaurants by re-creating the flavours of the delicious dishes of four, much-loved local restaurants on our crisps and telling their iconic stories on our packs.
"We have also enlisted thousands of restaurants across the nation to participate in the offer to drive footfall to local restaurants. At Walkers, we are proud to be able to give back to local businesses.”
The new flavours, inspired by local meal favourites, will be available nationwide in single serve, grab bag and multi-packs at all major retailers. All flavours are suitable for vegetarians.
To claim £5 off the food bill and for more information, including how to find local restaurants participating in the scheme, simply follow the instructions on the packet and visit www.walkers.co.uk/local. The promotion is live until February 15, 2022 and the discount is only valid on meals, not drinks.
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