The Welsh seaside town of Aberaeron has come out as one of the top destinations for a staycation in the UK.
It is one of a number of smaller, less crowded holiday resorts that have been listed as the nation's favourites in a survey of members by Which?.
Millions of British holidaymakers will be seeking seaside getaways closer to home this summer and as thoughts turn to summer Bamburgh, in Northumberland, with its vast sandy beach and castle view, was named the UK's best-loved coastal destination, with the Ceredigion resort in fifth and St Davids in Pembrokeshire tenth.
With more people expected to book a holiday at home than ever before as a result of the Covid-19 pandemic, the consumer champion sought out views on Britain's coastal towns and villages.
The survey of more than 4,000 people ranked nearly 100 towns and villages and put Bamburgh at the top with a customer score of 85%, with five stars for its beaches, tourist attractions and scenery.
Aberaeron was named the best seaside town in Wales, with a customer score of 82%. The quiet harbour town was given five stars for its scenery, with visitors commenting fondly on the painted houses in pastel colours.
The survey also looked at hotel prices, food and drink, tourist attractions and also ranked beaches, seafront and the scenery.
Languishing at the bottom of the table for the second year in a row was Skegness, seen as being stuck in the past. It scored a lowly one star for its tourist attractions and scenery, and its beach was given three.
The editor of Which? Travel, Rory Boland, said: "Many of us discovered the joy of a British summer holiday last year and the trend looks set to continue well into this summer. The results of our survey show that bigger is rarely better, with smaller and less crowded resorts taking the top spots over better-known destinations.
"Given the crowds and prices at some of Britain's most popular seaside destinations, the best news from the survey is just how many highly-rated destinations we have to choose from.
"Whether you want a village with a beach or a big town with all the fish and chips you can eat, there is a fantastic spot by the sea for you."
