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Tribune News Service
Tribune News Service
Business
Doreen Christensen

Wal-Mart is dropping its hyphen

Wal-Mart is streamlining its name.

The world's largest retailer will change its legal name from Wal-Mart Stores Inc. to Walmart in February.

"Our customers know us as Walmart and today they shop with us not only in our stores but online and with our app as well," Doug McMillon, Wal-Mart president and CEO, said in a news release.

As Walmart goes head to head with Amazon.com, it has been focusing attention on its online operations, acquiring Jet.com for $3 billion in addition to buying ShoeBuy, ModCloth, Moosejaw, Bonobos, Parcel and Hayneedle.

Walmart also is partnering with Google, allowing customers to order more than 2 million items through voice-enabled Google Home devices and through Google Express. Unlike Amazon Prime, which costs $99 for a yearly membership to get free two-day shipping, Google Express offers free delivery with no membership fee. Target and Costco also partner with Google Express.

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