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Daily Mirror
Daily Mirror
National
Amber Hicks

Waitrose apologises after offending shoppers with 'racist' chocolate ducklings

Waitrose has apologised for ruffling feathers after shoppers accused them of being "racist" for labelling a dark chocolate Easter duckling 'ugly'.

The chocolate bird was part of an £8 trio with the milk chocolate duckling being called 'crispy' and the white one 'fluffy'.

However a "small number" of customers took offence to the dark one being described with the unflattering 'ugly' term with some implying it was racist.

It prompted the supermarket chain to pull the item from the shelves and redesign the packaging - but many have now branded them "quackers" and accused them of going "PC mad".

One Twitter user said: "Can the world get a grip now please?"

Another added: "Have people completely lost the plot?"

A third remarked: "I'm lost for words."

The packaging has now been redesigned following complaints (Waitrose)

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The product has now been placed back on sale in store and online without the labels on the outer packaging, but the description on the website still lists the ducklings as 'fluffy', 'crispy' and 'ugly'. 

One Twitter user shared a picture of the chocolate product and wrote: "Crispy, Fluffy and Ugly - trio of Easter ducklings at Waitrose.

"Ugly is the dark one on the right.

"Overheard women saying 'this is not right', I agree, doesn't look good at all.

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"Thousands of other options... Why ugly?"

It's thought the names were probably inspired by the song "the ugly duckling", from the literary fairy tale by Danish poet and author Hans Christian Andersen.

The song is about a small, brown ugly duckling who is mocked and excluded by the other ducklings.

He later discovers he is not a duck when he sheds his brown feathers and grows into a beautiful white swan.

Waitrose said it did not mean to cause offence (Getty Images)

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The  lyrics go: "There once was an ugly duckling, with feathers all stubby and brown, and the other birds said in so many words, get out of town."

A Waitrose spokesperson said: "We are sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence.

"We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale."

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