Grocery sales soared by 17 per cent in three months as Brits tucked in during the coronavirus lockdown – with classic snack Wagon Wheels up by nearly a third.
The biscuit, made in a factory in South Wales for the last 70 years, is doing so well manufacturers Burton Biscuits are releasing more flavours.
And Wagon Wheels aren’t the only biccie to roll off the shelves.
All those months of being stuck at home has seen biscuit sales rocket by £19million from March to mid-July, retail figures reveal.
And with all those extra treats being gobbled up, it’s no surprise tea and coffee sales have been boiling over, too.
We spent an extra £24million on the beverages while cafes were closed – with one of the biggest producers of tea in the UK, Yorkshire Tea, now making nine billion teabags a year.
Another typically British staple that’s doing sizzlingly well is the ever-reliable banger.
British sausage producer Heck has seen a hike in sales and leads the way with 55 per cent of the premium sausage market in UK supermarkets.
As a result they are investing £4million to expand their factory in Bedale, North Yorkshire and are planning a vertical farm on the site to create a “closed loop” system and cut down on food miles.
Jamie Keeble, the brand’s co-founder, said: “We believe this move will really futureproof the business for customers and our team alike.”
“The last few months have been an unprecedented time for food manufacturing."
Another favourite which has seen a massive rise in sales is the world-famous Melton Mowbray pork pie.
Stephen Hallam, from makers Dickinson & Morris, said: “This Father’s Day our sales increased tenfold.
“It appears that due to the coronavirus our online sales have greatly increased as more and more people go online to get their food.”
The success stories of British food manufacturers is featured in documentary Inside Britain’s Food Factories, which is on ITV at 8.30pm on Thursdays.
