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Insider UK
Insider UK
Business
John Glover

Volpa rebrands as Cunningly Good Group

PR and marketing agency Volpa has rebranded as the Cunningly Good Group as it marks 20 years in the business.

The Perth-headquartered firm made the change to reflect its brand heritage and ambition to deliver good marketing to its clients.

Founded by Tricia Fox in 2002, the business is now organised into four specialist teams within a single agency structure, encompassing strategy, communications, design and websites.

Fox said: "Our new brand marks a fresh start to our next decade of trading and a bold statement that we offer a quality of service that is precisely what it says on the tin: cunningly good.

"While the last 18 months have been challenging for us as a business, the pandemic also shone a light on the range of services we offered, prompting us to rethink how our brand needed to better reflect their quality, depth and reach."

Stephen Gorton will head up the strategy business unit, Emma Davies will lead the communications division, Gordon Low will lead the design side and the websites unit will continue to be lead by Kim Bauchope, who oversaw its launch in 2018.

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