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Volkswagen Announces Electric Pickup And Rugged SUV To Be Sold In US

By Mark Kane

Volkswagen Group announced today the decision to launch an all-electric pickup and rugged EV SUV (R-SUV) in the US under the iconic Scout brand.

The possibility of reviving and electrification of the Scout brand was hinted at recently and is not a surprise, as it fits in the general trend to electrify icons (like Mustang, Hummer and DeLorean).

The company released today concept images of both vehicles in three colors:

An interesting thing is that Volkswagen will not introduce the Scout EVs directly, like in the case of other models, but rather a new, independent company will be founded to design, engineer, and manufacture pickup and rugged SUV for the US market.

A separate business unit for the Scout EVs does not mean that everything will be designed from scratch, as the company will have access to the Volkswagen Group "tech platforms" to leverage synergies.

Nonetheless, the new pickup and rugged SUV will be built upon a new technical platform concept.

The first prototypes are to be unveiled in 2023, while production is scheduled to start in 2026. Quite interesting timing, as at this point we will most likely see the next-generation/2nd wave of electric pickups and SUVs on the market.

Volkswagen Group says that the success in the R-SUV and pickup segments is crucial to improving profitability in the US and increasing market share to 10%.

It's definitely a bold move from Volkswagen, especially considering that according to the previous report, the Scout EVs are expected to have a starting price close to $40,000.

 

Herbert Diess, CEO Volkswagen AG said:

“After Volkswagen’s successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

Arno Antlitz, CFO Volkswagen AG:

“The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model - small units that act agilely and have access to our tech platforms to leverage synergies.”

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Dive Deeper:
VW Launching Electric Truck, SUV Under Revived Scout Brand In US
Production of an electric Scout pickup and SUV should begin in 2026.
Volkswagen Seeks To Pull A Ford With EV Focused Company In US Amid Tight Race With Tesla: Report
German automaker Volkswagen AG (OTC: VWAGY) is leaving no stones unturned in gaining a foothold into the lucrative U.S. electric…
VW Reportedly Bringing Back Scout Brand With Electric Pickup And SUV
The company's board of directors is expected to approve the plan today.
VW May Revive Scout Brand With $40,000 Electric Pickup, SUV
The idea that VW was looking to revive Scout was made public by Johan De Nysschen, the CEO of Volkswagen’s…
One subscription that gives you access to news from hundreds of sites
US: All-Electric Car Sales Increased 60% To Almost 160,000 In Q1 2022
According to the Experian's car registration data, used as a proxy of sales, some 158,689 battery-electric vehicles were registered in…
Range Rover Sport, Escalade-V, Will.i.AMG, Scout Returns: RAC #71
The Civic Type R is coming in June, and we time travel to the 1970s with a classic International Scout.
Get all your news in one place