When it comes to reaching out to prospects or re-engaging with leads, voicemail drops can be a fantastic tool for sales professionals. These quick and effective messages save time and help create meaningful touchpoints with customers. But what exactly is a voicemail drop, and how can your sales team use it to their advantage? In this guide, we'll dive into everything you need to know about voicemail drops, including how they work, best practices, and tips for crafting powerful scripts.
What is a Voicemail Drop?
Before diving into how voicemail drops work, it's important to clarify exactly what they are and how they differ from traditional voicemail methods.
Definition
At its core, a voicemail drop is a pre-recorded message that’s sent directly to a prospect's voicemail inbox without their phone ringing. This method allows sales reps to reach numerous contacts quickly without the downtime associated with manually leaving a message. Unlike traditional voicemail, which requires the salesperson to wait for a phone call to connect before speaking, drop voicemails allow them to send the same high-quality message to multiple leads at once.
How Voicemail Drops Differ from Traditional Voicemail
The main difference between voicemail drops and traditional voicemail lies in the delivery method. When a rep leaves a traditional voicemail, they must dial the number, wait for the phone to ring, and hope the recipient doesn’t pick up, before finally leaving a message. With voicemail drops, this process is streamlined—sales reps can skip the ringing, and send their message directly into voicemail. This saves time and makes it easier to focus on high-value activities, such as handling live conversations or managing follow-ups.
How Do Voicemail Drops Work?
Now that we understand voicemail drops, let’s move on to how they actually work.
Technical Explanation
You might be wondering how voicemail app drops get delivered without ringing the recipient's phone. It's a fairly simple process. The message is routed directly to the voicemail server of the recipient’s phone service provider. So, instead of the usual ringing followed by a voicemail prompt, the recipient only sees a notification that they have a new voicemail. This "ringless" approach makes voicemail drops a great way to reach leads without interrupting their day.
Steps Involved
Setting up a voicemail drop is easy when you have the right tools. Here's how it generally works.
- Record your message: Create a personalized message ahead of time.
- Upload the recording to your voicemail drop software: Tools like CloudCall's Voicemail Drop service make this process very easy.
- Select your contact list: Choose which prospects or customers should receive the message.
- Hit send: Your pre-recorded voicemail is then delivered to the selected contacts without their phones ringing.
Types of Delivery
There are two main types of voicemail drop delivery:
- Direct-to-voicemail: This delivers the message straight into the voicemail inbox.
- Ringless voicemail drops: These avoid ringing the recipient's phone, creating a smooth and non-intrusive experience.
Best Practices for Crafting Effective Voicemail Drops
Leaving a voicemail is one thing, but leaving one that is effective presents a challenge. If your voicemail drop doesn’t hit the right note, it’s easy for it to be ignored. Here are some best practices to ensure your message makes an impact.
Personalization
While voicemail drops allow you to reach many people, personalization is still very important. Address the recipient by name and mention something relevant to them or their business. This could be a recent conversation, a product feature that fits their needs, or a specific pain point they might be facing. A personalized message feels more genuine and increases the chance of a callback.
Conciseness
The best voicemail messages are short and sweet. Aim for around 20-30 seconds, focusing on delivering the main point of your message quickly. Avoid filler words or unnecessary details, cutting straight to why you’re calling and what the recipient should do next. Remember, time is valuable, and a concise message is more likely to be heard in its entirety.
Clear Call to Action (CTA)
Your voicemail drop should always end with a clear and actionable step. Whether you want the recipient to call you back, respond to an email, or schedule a meeting, make sure your CTA is easy to follow. You can even suggest a specific time for a follow-up call, further encouraging the prospect to engage with you.
Friendly Tone
The tone of your voicemail is just as important as the content. Sound approachable and confident, but not too formal. Think of how you’d leave a message for a colleague or friend. By creating a sense of connection, you’re more likely to get a positive response from your prospect.
Voicemail Drop Scripts and Templates
To get the most out of voicemail drops, having a few strong scripts at your disposal can help. Here are some examples to inspire you:
Sample Scripts
Cold Outreach Script
"Hi [Prospect Name], this is [Your Name] from [Your Company]. I wanted to tell you about a new feature we’ve recently launched that can help with [specific pain point]. I'd love to chat more about how it could help you and your team. You can reach me at [Your Phone Number]. Looking forward to hearing from you!"
Follow-Up Voicemail Script
"Hi [Prospect Name], it's [Your Name] from [Your Company] again. Just wanted to follow up on the email I sent over regarding [specific topic]. I think this could really make a difference for your team. Let’s schedule a quick chat this week to go over it. Give me a call back when you have a moment!"
Re-engagement Voicemail Script
"Hi [Prospect Name], this is [Your Name] with [Your Company]. It's been a while since we last connected, and I wanted to see how things are going with [specific service/product]. If there’s anything I can help with or any updates you'd like to hear about, feel free to give me a call at [Your Phone Number]. Hope to hear from you soon!"
Writing Tips
When drafting your own scripts, here are a few additional pointers:
- Focus on the listener’s needs: Mention a benefit that solves a common problem they face.
- Use natural language: Keep the tone conversational, and avoid using jargon or overly formal language.
- Be specific: If you're following up on something, reference it directly to keep things relevant.
- Practice your delivery: Rehearse your script a few times to ensure it sounds smooth and natural.
In summary, voicemail drops can be a powerful tool for sales teams looking to reach more leads, nurture relationships, and drive engagement. By following the best practices outlined above, you can create voicemail drops that not only save time but also generate results. Whether you’re doing cold outreach or following up on a promising lead, CloudCall’s Voicemail Drop tool makes the whole process easier and more efficient. So, why not give it a try and see how it can streamline your sales outreach?
