On Friday, players, clubs and governing bodies from across the world of sport will turn off their social media accounts.
They have launched this four-day boycott to tell the tech giants enough is enough.
Despite repeated calls for social media firms to tackle the racism, discrimination and hatred on their platforms they have failed to act.
The level and frequency of the abuse experienced by black players is abhorrent.
Social media firms are quick to protect commercial rights and will remove within seconds bootleg videos from their sites.
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No such urgency is shown with racism.
Our poll shows there is overwhelming public support for hefty fines for companies that fail to stamp out this abuse.
The boycott sends a powerful message.
But that message needs to be backed by action from ministers if we want to clean up the sewers of social media.
A poor excuse
When the pandemic struck it placed unprecedented strain on the NHS.
It also offered an unprecedented opportunity for firms to make a quick buck.
The Conservatives suspended normal rules for outsourcing and encouraged their friends, donors and supporters to apply for contracts.
Firms with no experience of manufacturing protective kit or ventilators were rewarded with lucrative deals.
We now learn there was a special WhatsApp group set up to give company executives information about PPE requirements.
Ministers claim the extraordinary situation required extraordinary measures. A poor excuse for something that smacks of cronyism.
Back to life
With the number of cases now at their lowest level since September the dark clouds of Covid are finally lifting.
Scientists say if you have had both jabs there is no reason why you cannot socialise again.
We should tread carefully but we no longer have to tread in fear.
