In the US, the web version of Vogue magazine is preparing for the season of fashion shows by introducing an iPhone application that will upload highlights of all the major designers' shows within a few hours.
Photo by mauren veras on Flickr. Some rights reserved.
Eventually the Style.com app will have video and photos from hundreds of show in London, Paris, Milan and New York, but the first edition is available from September 5 and covers the New York shows.
The New York Times points out that this is just the latest in a string of fashion apps that include an official Chanel video tool for the iPhone and a mobile version of the Ralph Lauren online store: "The iPhone is very much in line with the fashion demographic," said Condé Nast's US editorial director for the web, Jamie Pallot.
"An early version tested in his office showed a welcome screen listing new shows on one menu and blog items on another," wrote the NYT.
"Tapping on a collection opened a window that showed the looks in a grid, and tapping on each image caused them to fill the screen. Tapping again caused the image to flip over, revealing the model's name and a concise review of the show. It did not include the model's phone number."
