Vodafone will open the doors to a new store in Aberystwyth this month.
The store, located at Great Darkgate Street, is the latest addition to Vodafone’s successful franchise partner programme.
It will open on November 28.
Up to now the nearest Vodafone store is a 90-minute drive away in Carmarthen.
Husband and wife franchisees Richard and Leyla Austin have recruited six people from the Aberystwyth area to work in the store, including store manager Dan Lowe.
They intend to make the new store an integral part of the Aberystwyth community by offering communications advice and support to local businesses and employability advice to local jobseekers.
Richard said: “We are very excited about expanding our business in partnership with Vodafone and helping to create new jobs in Aberystwyth.
"We know customers want not only the best deals and the latest technology, but also a personal and friendly service and that is what we aim to bring to the store.”
Leyla said: “Community is very important to us, which is why we want to become involved with local initiatives and community-based projects.
"We look forward to meeting and working with people from Aberystwyth and surrounding areas and celebrating local business together.”
