Network provider Vodafone is to switch to eco-SIM cards made from recycled plastic in an attempt to reduce its environmental impact.
The telecoms giant said that it would begin offering customers the new cards this month, progressively replacing SIM cards made from new materials and eliminating the need for 320 tonnes of virgin plastic to be manufactured each year.
The cards are to be rolled out in all of Vodafone’s 13 markets in Europe – including the UK – as well as Egypt, Turkey and South Africa.
“Our ultimate goal is to eliminate the need to supply plastic SIMs entirely,” Alex Froment-Curtil, Vodafone group chief commercial officer said.
“We have already halved the amount of plastic used in our SIM cards, and the introduction of Eco-SIMs made from recycled plastic will further reduce the environmental impact of our activities.”
The telecoms firm added that it would offer the recycled plastic cards until digital varieties become more widespread among mobile phone users.
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