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The Guardian - UK
The Guardian - UK
Business
Jason Deans

Vive la revolution!

Gorr bless the French. While many Anglo-Saxon media organisations - including the Guardian - are adopting a policy of cautious fraternisation with digital interlopers that threaten their business models, such as Google and Apple, our friends across the channel are ripping up cobblestones and manning the barricades.

The Paris-based World Association of Newspapers is gathering support for a possible legal action against Google News, for making money from its members' content without paying for it.

And the French parliament is voting today on legislation to force Apple to allow iPod users to download from other online music stores, not just the company's own iTunes.

In fact, the French are not the only ones getting lawyers involved to keep the digital threat to traditional media businesses at bay. In the US, media firms including NBC have forced fast growing viral video hosting website YouTube.com to take down clips that infringe their copyright.

Is getting legal the only way of protecting your media content business from copyright infringement? Or, if you believe that the digital wave is unstoppable and you have to find ways of working with the Googles and Apples - and find new ways of making money out of that - is it a kanute tactic?

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