A manufacturer of bespoke vitamin tablets has secured a new funding round worth £2 million.
Nourished was launched by entrepreneur Melissa Snover in Birmingham last year to produce chewable supplements which are based on a lifestyle survey answered by customers.
The gummy tablets, which are manufactured using 3D printed technology in a factory in Digbeth, contain a 'stack' of seven different vitamins and nutrients, taken from a list of 28, and are sent out directly to consumers.
Ms Snover has raised more than £2 million of seed funding from investors including HenkelX, Apater Capital and business angels - said to be one of the largest seed rounds raised in the UK by a female entrepreneur.
Ms Snover said: "Securing seed funding is no mean feat but it's a necessity for any entrepreneur or business owner looking to bring a brand or product to market.
"With the monies raised, our goal is to optimise operational efficiencies, particularly in relation to production, develop exciting new product lines and ultimately expand the business internationally - starting with a USA launch later this year.
Ricky DeLandro, senior managing partner at Apater Capital, added: "Apater Capital and our investors believe that the innovation underpinning this product has significant potential to change the way the world thinks and it deserves its place within the toolkit to accelerate the Fourth Industrial Revolution and unlock value."
Marius Swart, digital strategy and operations at HenkelX Ventures, said: "We are excited to be part of this special seed investment round for Nourished and are looking forward to collaborating with Melissa and her team."
