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Insider UK
Insider UK
National
Hamish Burns

VisitScotland launches social media photo campaign to support tourism industry

VisitScotland is urging Scots to support the nation's tourism industry by putting photos taken from their windows on social media.

The organisation has shared a few snapshots on Instagram and Twitter to remind everyone of what they're missing - and inspire them to travel once coronavirus restrictions are lifted.

Twitter users are invited to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location, such as #Stirling, #Aberdeen, #Glasgow.

Malcolm Roughead, chief executive of VisitScotland, said: “At the moment it is important we stay at home but while we can’t get out, we saw an opportunity to create something that will remind people of what Scotland has to offer when this is over.

When people are apart and feeling isolated, it is more important than ever to bring them together in an act of solidarity to show the warm, welcoming and friendly spirit of Scotland’s people."

The tourism industry is in the midst of a crisis after the Covid-19 kept visitors from home and abroad away from hospitality and accommodation businesses, especially in remote areas that depend on it the most.

Roughead added: “#AWindowOnScotland will spread the love of our hometowns, villages and cities from across Scotland to our friends, neighbours and visitors and expand the window for the world during this challenging time.

“We hope this campaign will also offer tourism businesses an outlet to showcase their own views of Scotland and inspire visitors to see them for themselves when they can in the future.”

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