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The Japan News/Yomiuri
The Japan News/Yomiuri
Business
The Yomiuri Shimbun

Virus changes traditional New Year's sales at Japanese dept stores

An employee shows an assortment of masks to be included in a "lucky bag" at the Matsuya Ginza department store in Chuo Ward, Tokyo, on Wednesday. (Credit: The Yomiuri Shimbun)

An assortment of masks has appeared as one of the "lucky bags" for the New Year's Day sale, which is traditionally held at major Japanese department stores.

The Matsuya Ginza department store in Chuo Ward, Tokyo, unveiled their New Year's lucky bags for the press on Wednesday. They include a variety of masks made of high-quality towel material from Imabari, Ehime Prefecture, and special accessories that can be attached to the masks, equivalent to 20,000, yen and it can be purchased at almost half the price.

The Tobu department store in the Ikebukuro area of Tokyo has prepared a lucky bag that allows a customer to receive seasonal fruits for a year. After it is purchased, the buyer will have high-end fruits, such as muskmelons and Amaou brand strawberries, sent to them every month. The department store expects that people will ccontinue to spend more time at home.

In addition to the sale of products that suit the new lifestyle amid the pandemic, department stores are also offering online reservations in which customers can pick up their reserved items at a specific date and time to avoid the crowds at the New Year's Day sale.

The Yomiuri Shimbun

An employee shows an assortment of masks to be included in a "lucky bag" at the Matsuya Ginza department store in Chuo Ward, Tokyo, on Wednesday.

Read more from The Japan News at https://japannews.yomiuri.co.jp/

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