Londoners don’t have far to go for the newest addition to the festival scene next weekend.
The Ends arrives in Croydon as a rival to Finsbury Park’s Wireless, featuring rap and R&B from the UK and US but also a global slant thanks to the likes of Jamaica’s Damian Marley, Colombia’s J Balvin and Nigerian star Wizkid.
Further down the bill, JGrrey stands out, firstly thanks to a stage name that looks like a typo – turns out J is Jennifer Clarke’s initial and grey is her favourite colour, but the correctly spelled version was already taken on Instagram.
Her music, as shown on her debut EP, Grreydaze, in March, is blurry electronic soul delivered in a beautifully sleepy voice, to file next to Brit winner Jorja Smith. Smith posted a video online of her listening to JGrrey’s music last year.
The fuss stems from a video JGrrey made for the minimal web channel Colors. Her performance of her song Don’t Fade in 2017 has far outsripped view counts for her newer tracks so far, on 2.1 million.
She’s gone widescreen for her latest clip, Notice. “What can I do for you to notice?” she sings. Exactly what she is doing, I’d say.
The Ends festival, May 31-Jun 2, Lloyd Park, Croydon
