Millions of Virgin Media customers will see their bills rise by £44 a year from March as a new price hike comes into force.
The telecoms giant said all phone, TV and broadband customers who joined the network before June 29, 2020, will be affected, unless the household falls under the 'vulnerable' bracket.
Vulnerable customers - which includes those on Virgin Media's new Essential broadband package and landline users on its Talk Protected package - are excluded from the prices increases.
The average price rise is 4.0%, equivalent to £3.63 a month or £43.56 a year, the company said. Out of bundle call costs are not changing.
However, most bills will rise by between £2.50 and £4.50 a month depending on the exact bundle you have.
Customers on a fixed-price promotion, ie those who are still within the minimum term of their contract, will see their prices rise after their contract ends.
Those who are not within their minimum term - most likely because their contract has ended - will see their price change from March 1, 2021.
Virgin Media told Mirror Money it's currently writing to UK customers to inform them of the price hikes.
However, it said that if you are affected by the increase, you can leave your contract without paying any early termination charge.
This means if you're able to haggle a more competitive deal, or you cannot afford the price rise and want to strip down your contract, you can, within 30 days of receiving the price rise notification.
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A Virgin Media spokesperson said: "Changing prices is never an easy decision, which is why, unlike other providers, this is our first cable price change in 18 months.
"We are currently writing to cable customers to transparently communicate these changes and we will continue to work tirelessly to ensure we deliver for our customers and keep them connected at a time when it has never been more important.
