The Virgin brand is back on the stock market this morning, with cable company Virgin Media making its debut in London.
The business has gone for a secondary listing on the London Stock Exchange - its main quote will still be on New York's Nasdaq - and in early trading it has moved from an opening 872p a share to 894p.
Virgin Mobile was the last company with the Virgin name to be quoted in London in 2006, while Sir Richard Branson's Virgin group famously went public for a while in the 1980s before the tycoon decided to take it private again.
Branson now owns 6.5% of Virgin Media, having cut his holding by more than a third earlier this year.
