Virgin Holidays has opened a new travel shop in Milton Keynes which features a prosecco-stocked bar, in-house spa and virtual reality rollercoaster.
The new v-room resembles an airport lounge and is kitted out with upper class and premium economy seats that customers are encouraged to "try before they fly" - the idea is to create an immersive shopping environment.
There's a complimentary bar stocked with soft drinks, snacks and prosecco, as well a spa area similar to those found at many Virgin Atlantic Clubhouses where customers can enjoy a hand massage or manicure while they browse.
Here's a look at the new store, which is located at centre:mk in Milton Keynes.
Store manager Mark Morton said: "The entire store concept is relaxed and informal; we want people to feel as if they’re for Milton Keynes residents chatting to a friend over a glass of Prosecco."
Customers can choose from a hand massage or manicure at the Clubhouse spa.
There's also a virtual reality rollercoaster experience which can take customers to Las Vegas and back via space.
Click through the gallery above for more photos of the new immersive travel shop.
