Virgin Australia is bringing its 1 Point Rewards store back to Melbourne this Friday for a shopping event wherein customers can redeem one Velocity Point for some wildly good prizes.
The one-day pop-up store allows Velocity Frequent Flyer members to cash in a singular point for big ticket items including Dyson Airwraps, Bose QuietComfort headphones, LED masks, fragrances from designer brands and airline lounge access passes.
The pop-up drew massive crowds in Sydney and Brisbane earlier this month, and Melbourne is the final stop on the airline’s pop-up shop tour.
It’ll be held at Bourke Street Mall, right near Mecca’s huge flagship store. The festivities officially kick off at 8am, but we won’t be surprised if people are lining up hours beforehand. According to the brand, some people camped overnight in other cities so that they were first in line.
There’ll be Daniel’s Donuts serving freshly baked goods to keep the vibes high while people wait in line. I’m sat.
How does the 1 Point Rewards Store work?
Basically, there’s a mystery prize carousel and a claw machine, as well as Myer reward shelves lined with prizes you’ll be itching to get your hands on. You’ll try your luck on the games, and pray you land on a high value item (I’ve got my eyes on those Bose headphones).
Once you’ve found out your prize, one Velocity Point will be deducted form your account to claim. Yep, all you need is a balance of one point. And if you don’t have any points? The Virgin Australia cabin crew are there to guide you on how you can earn some quick points on the spot.
There’ll be DJs to keep the vibes high while you wait in line (because unfortunately, you will be waiting in line).
Rewards are limited to one per customer, per location. So, hey, if you’re feeling lucky, you could book yourself a flight to the other two cities and go for gold.
The pop-up is all about highlighting how easy it is to earn points and cash out on rewards with Velocity Frequent Flyer, with 59 per cent of loyalty program members seeking more achievable rewards.
“Velocity is all about getting our members to rewards faster and the 1 Point Rewards Store puts the spotlight on that,” Nick Rohrlach, CEO of Velocity Frequent Flyer, said.
The Velocity Frequent Flyers 1 Point Rewards Store follows the original sell-out pop-up Virgin hosted in Melbourne in 2023 on Chapel Street. Customers won the Dyson Supersonic Nural hairdryer, Ghd products, Smeg appliances (jealous), designer jewellery and accessories, and more. And this year, it’s shaping up to be even bigger.
The rewards are available while stocks last, and members must have at least one point in their Velocity account and the app downloaded to participate.
May the odds be ever in your favour!
Event Details:
When: Friday 19 September, from 8am
Where: 327-329 Bourke Street Mall, Melbourne
Image credit: Virgin Australia / @allchloerose
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