Despite the frequent predictions of the death of television advertising there has been a flurry of excitement around a clutch of clever ads recently featuring a gorilla, play doh bunnies and, er, a US spot for a device to fix your shotgun to the side of a bed in case of burglary.
Select ads have that certain something that makes them internet-winners.
Ad agency Fallon's Gorilla commercial, for example, was cleverly re-invented online with a plethora of soundtracks including the Eastenders theme tune, Total Eclipse of the Heart, and 50 Cent's In Da Club.
Cross-over hits in this week's chart include Sony's Play Doh and its predecessors Paint and Balls - which is extremely well-known in the US thanks to its internet popularity as it never actually aired on TV there - to Cadbury's category-changing Gorilla spot and Dove's ever-popular Evolution ad.
Dove's spot (much better than its new ad) which was, as I understand it, originally created as an online-only commercial, makes the grade as does the popular evolution of a slob spoof.
I admit to loving the Pure Blond Beer ad, set to Warrant's She's My Cherry Pie (thanks, zaichishka), look out for the truck driver cracking a beer using a pure white dove.
Two car ads - one for Renault featuring crashes set to ballet music and a clip of crazy wind-powered robot-like creatures for BMW - show that cars nipping around mountains at top speed don't ring the internet bell.
Oh, and check the spoof rip-off of a promo for Heroes for a bunch of characters in a series dubbed Zeroes - no idea what it is promoting but I like it.
Here is this week's Viral Video Chart giving a round-up of which TV ads (mostly) have got that second life, so to speak.
1 Sony Bravia - Play Doh Ad Bunnies, bunnies everywhere
2 Dove Evolution Ad The Cannes award-winning ad caused a debate over classification when it won both the "cyber" and traditional film (read TV) categories
3 Sony Balls Full-length version of the fantastic Sony Balls
4 Sony Paint The second one in the trilogy
5 Vanessa Anne Hudgens - Red by Marc Ecko commercial See also number 7
6 Pure Blond Beer Ad Yes, yes its cliched but its a beer ad for chrissake
7 Ashley Tisdale - Red by Marc Ecko commercial A shoe ad, I'm ignorant maybe she is famous?
8 The new BackUp commercial File in the "only in America category", shotgun holder attached to a bed
9 Apple iPhone ad - bricked but useful Not sure who this is for?
10 Honda Cog The legendary Honda chain reaction ad
11 Renault car-crash ballet It isn't often car companies show their cars crashing - to ballet music
12 The guy tasered at the John Kerry speech ad Taser boy used as the basis of an ad for a group of some sort
13 Gucci commerical The recipe is top-brand, David Lynch and a Blondie's Heart of Glass = web traffic
14 Will It Blend? - iPhone It's a good ad, but anything with iPhone or Facebook in it is a traffic magnet anyway
15 Old Navy commercial It is about a sweater - perhaps uber-popular?
16 Cadbury's Gorilla ad I love that the guy has made a career out of mastering gorilla habits for films
17 BMW ad Check out the crazy wind-powered designed robot-like creature-things
18 Zeroes promo ad A Heroes spoof for a "series" called Zeroes, made me chuckle
19 Slob evolution The make-a-slim-boy-fat spoof of Dove's beauty evolution ad
20 Anti-piracy ad from The IT Crowd Not really an ad, a spoof skit of the cinema/video anti-pircacy ads
Chart provided by Viralvideochart.com
