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Evening Standard
Evening Standard
World
Olivia Tobin

Viral ‘TrashTag’ challenge takes over social media with people around the world taking part to clean up other people's rubbish

The viral challenge has seen people from all over the world take part (Picture: AFP/Getty Images)

A wholesome viral challenge has seen people from all over the world hunting down piles of other people's rubbish before cleaning it up.

The trending hashtag ‘Trashtag’ has taken over social media recently in a challenge inspiring people to go to locations littered in filth and pick it up, posting before and after pictures of their efforts online.

So far, there are more than 28,000 posts tagged on Instagram as countless people take part in the clean-up challenge.

People who take part are being hailed for their efforts to clean up some of the world's filthiest beauty spots.

The challenge urges people to tidy up natural spaces and has seen pictures posted of beaches, parks and rivers cleaned.

The original Trashtag idea had started in 2015 when outdoor clothing company UCO launched the #TrashTag project.

View this post on Instagram

#trashtag #rctne #trashtagchallenge #rotaract 🧹❤️

A post shared by RCTNE (@rc_thanenorthend) on

But a recent post on Reddit has brought the trend back and seen it blow up on social media.

The post urged individuals to “make the world a better place” in an attempt to take the challenge global.

Photos of the challenge have emerged from countries around the world including Nepal, California and Belgium.

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